PIA Bear Poster

For this project, I created a poster calendar design for a print-focused contest brief. My concept was based on imagination and storytelling, which is why I illustrated a bear rowing a boat down a river. I wanted the scene to feel playful and slightly whimsical while still showing strong illustration and layout skills. I designed the poster to look like it is printed on an old scroll, which helps reinforce the idea of a story or adventure. The typography was chosen to feel bold and textured so it complements the illustrated style. I also created supporting materials such as sketches, color palettes, and mockups to show the full design process and how the final piece would function as a printed calendar.

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Process

Step 1

About the Designer

Amylouise Smith

My name is AmyLouise Smith and I am a graphic design student with a strong interest in illustration and visual storytelling. I enjoy creating designs that are colorful, engaging, and concept driven. A lot of my work focuses on combining illustration with graphic design elements to create pieces that feel both creative and visually clear. When I start a project, I usually begin with sketches and research to explore different ideas before moving into digital design. I enjoy the process of experimenting with concepts and refining them until I find the direction that works best. Many of my projects are inspired by themes like nature, travel, and imagination, which often show up in my posters, patterns, and illustrated designs. I also like exploring different areas of design such as branding, poster design, and publication layout. Through these projects, I try to focus on creating work that communicates clearly while still feeling fun and visually interesting. As I continue studying graphic design, I hope to keep developing my illustration style, strengthen my design skills, and create work that connects with people.

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