BrandingBrand Identity

Cheese in Space

For this project, I designed a full brand identity and business package for a fictional company called Cheese in Space. The concept came from combining two fun and unexpected ideas: pizza and rockets. I created a playful logo where a slice of pizza is launching like a rocket ship. After developing the logo, I applied it across a full set of brand materials including a business card, letterhead, envelope, invoice, and a promotional cup. My goal was to keep the brand simple, bold, and memorable while making sure the logo worked consistently across multiple formats. I also included early sketch concepts to show my thought process and how the final logo direction developed.

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Process

Step 1

About the Designer

Amylouise Smith

My name is AmyLouise Smith and I am a graphic design student with a strong interest in illustration and visual storytelling. I enjoy creating designs that are colorful, engaging, and concept driven. A lot of my work focuses on combining illustration with graphic design elements to create pieces that feel both creative and visually clear. When I start a project, I usually begin with sketches and research to explore different ideas before moving into digital design. I enjoy the process of experimenting with concepts and refining them until I find the direction that works best. Many of my projects are inspired by themes like nature, travel, and imagination, which often show up in my posters, patterns, and illustrated designs. I also like exploring different areas of design such as branding, poster design, and publication layout. Through these projects, I try to focus on creating work that communicates clearly while still feeling fun and visually interesting. As I continue studying graphic design, I hope to keep developing my illustration style, strengthen my design skills, and create work that connects with people.

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