Concurl

For this piece, I wanted to create a fun and playful haircare brand that feels super approachable and personality-driven. I leaned into bold colors and simple shapes so it would be easy to translate into vector form and still feel polished. The illustrated faces on the bottles help give each product its own identity while still feeling cohesive as a set. I focused a lot on color harmony and making sure everything felt balanced without getting too detailed or hard to reproduce.

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Process

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About the Designer

Annalise Fuller

I’m Annalise Fuller, a graphic design student with a focus on illustration and branding. I like creating work that feels playful but still intentional, especially when it comes to color and composition. A lot of my projects explore how simple shapes and bold palettes can still communicate personality and tell a story. I’m especially interested in designing pieces that are both visually engaging and easy to translate across different formats, like print and digital. Overall, I just enjoy experimenting, refining my style, and finding new ways to make design feel approachable and fun.

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